Bachelors in Business Administration | Marketing
The Bachelors in Business Administration Marketing concentration curriculum provides the student with an understanding of the scope and nature of marketing; the marketing function within a business organization; environmental factors influencing marketing opportunities; the managerial tools necessary to plan and control the marketing process; and more. The program prepares students with the conceptual and practical skills necessary for entry-level careers in the business field and advanced degree work. Classes, especially on the upper level, occur in a small setting that allows maximum individualized attention.
- AC 207 - Financial Accounting
- AC 208/AC 208H - Managerial Accounting
- BA 215W/BA 215H - Business Communications
- BA 310/BA 310H - Ethical Issues in the Workplace
- BA 315/BA315H - Business Law I
- BA 360/BA 360H - World Trade and International Business
- BA 452/ BA 452H - Business Policy
- CS 105 - Introduction to Computer Science
- EC 203/EC203H - Microeconomics
- EC 204 - Macroeconomics
- FI 312/FI 312H - Business Finance
- MA 200/MA 200H - Elementary Statistics
- MG 300 - Principles of Management
- MK 300 - Principles of Marketing
Math 116 or above is required, except MA 200. (Exception: If you transferred in MA 115 prior to your enrollment at Limestone College that course will meet this requirement)
Must take 15 semester hours from:
- MK 319 Public Relations
- MK 329 Branding
- MK 335 Integrated Marketing Communications
- MK 342 Internet Marketing
- MK 343 Principles of Advertising
- MK 345 Consumer Behavior
- MK 346 Sales Management
- MK 490 Marketing Internship
*After all General Education and Major course requirements have been met; students will need additional elective courses to meet the 123 hour minimum for graduation.
Day programs in Gaffney, online & evening classes in extended campus locations
Gaffney Main Campus
1115 College Drive
Gaffney, SC 29341
25 Woods Lake Rd
Greenville, SC 29607
Fontaine Business Center
400 Arbor Lake Drive, Suite 800
Columbia, SC 29223
2724 West Palmetto Street
Florence, SC 29501
4500 Leeds Avenue
Charleston, SC 29405
Our business programs are offered in a variety of locations, each built for different students. Our traditional day students attend class on our main campus in Gaffney, South Carolina— a beautiful town with rich historic buildings and hundreds of campus involvement opportunities. More than half of day students live on campus and participate in athletics, fine arts, community service and other leadership associations.
Our online programs are accessible across the country – so even if you’re in Charlotte, North Carolina, you can still work towards your Limestone degree. Students also have the option to take a combination of classes at any of these campuses and online.
Financial Aid, Scholarships & Grants
Limestone works to make education affordable, putting together a financial aid package with need and merit-based financial aid options for every one of their admitted students. 95 percent of Limestone College students receive some type of financial assistance. Academic, athletic and arts scholarships, activity and need-based grants are all available for day students.
Limestone College offers close to a 50 percent tuition discount for Active Duty, Reserves and National Guard military service personnel and works to make programs flexible and affordable. Limestone College has been chosen as a Military-Friendly School and is a member of Servicemembers Opportunity Colleges (SOCAD, SOCGuard, and SOCCoast). Chosen as a Top-25 Best College for Veterans (South) this year from US News and World Report, Limestone understands the demanding and transient nature of a career in the military. We appreciate your service, and are here to assist in any way possible. Learn more.
Corporate Partnerships for Online and Evening Students
Limestone College holds a number of partnerships with companies providing corporate grants to students. If a student’s company participates in the program, he or she is eligible to receive the grant each semester. With the corporate grant, students can still receive financial aid and any state or federal student loans. Here are a few of our partner corporations:
Did you know that some business professions are among South Carolina’s top jobs when it comes to job growth and pay? Check out the infographic on the right, to learn more about in-demand jobs you can pursue with the bachelors in business administration.