The Bachelor's in Business Administration with a Marketing concentration curriculum provides the student with an understanding of the scope and nature of marketing; the marketing function within a business organization; environmental factors influencing marketing opportunities; the managerial tools necessary to plan and control the marketing process; and more. The program prepares students with the conceptual and practical skills necessary for entry-level careers in the business field and advanced degree work. Classes, especially on the upper level, occur in a small setting that allows maximum individualized attention.
The Business Administration – Marketing degree program is available online. Online programs have the same content and curriculum as traditional on-campus programs. All coursework, including lectures, assignments, and exams, is available through the Canvas online learning system.
Online programs are asynchronous, which means there are no specific times you must be online. Professors and other instructors are available during virtual “office hours” for discussion. The programs are designed to allow you to focus on two courses in eight-week terms.
As an online student, you may be eligible to transfer credits from other accredited colleges. Learn more about our online program admission requirements.
Graduates of the Bachelors in Business Administration in Marketing program are prepared to enter entry-level positions in marketing, marketing management, public relations, and related positions in sales and advertising.