Bachelor of Science (B.S.)
The Sport Business degree (Online and On-campus) at Limestone University combines the institution of sport to the realm of business and prepares students for one of the fastest-growing career opportunities in the nation. In this major, you'll study concepts like management and leadership, marketing and promotions, and finance and economics as they pertain to the world of sports business. The sport management professors place a focus on practical learning through class projects, external partnerships, and the student club. Hands-on learning will prepare you for your career and interesting coursework will provide a strong foundation in sport business principles. Students must be cognizant of the fact that the undergraduate degree is primarily a preparation for entry-level positions. Thus, students are encouraged to continue their education by seeking a graduate degree. For those looking to set themselves apart from their peers, Limestone offers a unique 4+1 program where students can graduate with both a bachelor’s degree in Sport Business and a Master’s in Business Administration (MBA) in only 5 years. Regardless of your goals, an MBA can enhance your professional opportunities.
Limestone’s online and on-campus bachelor’s degree in Sport Business provides students an automatic minor in business administration. Major courses in the 120-credit curriculum include sport marketing, sport finance, and event and facility management, among others. All students must also complete either a practicum or an internship, and a capstone senior seminar.
Graduates go on to work in facility and event management, marketing and promotion, sports communication, sales, sports tourism, and amateur and professional sport management organizations, among others. Sports Information Director, Director of Operations, Marketing Director, Athletic Director, Sports Facility Manager, Event Manager, Sporting Goods Ticket Manager, Sport Media Corporate and Community Programs, College Athletics, Recreation Sport Manager
Use this map to help plan and guide your experience at Limestone. Each student’s experience is unique so please keep in mind the activities outlined in this map are suggestions and can be tailored to you! Always consult with your advisors whenever possible for new opportunities and updates.