Cecilia (Jingxian) Zhang
Cecilia Zhang
Assistant Professor of Sport Management

Upcoming Courses

- Sport Marketing
- Sport Management and Organization
- Sport Business Practicum
- Sport Business Internship
- Sport Business Analytics

The above list of courses is not an exhaustive list. It only includes courses for the current and imminent terms. For more information visit the Course Schedules page.


BA, English Literature – Shanghai University of Sport
MEd, Sport Management – Shanghai University of Sport
PhD, Sport Management – Indiana University Bloomington

Professional Accomplishments

Selected Awards

European Association for Sport Management New Researcher Award (NRA) 2019 3rd Place
Outstanding Visiting Scholarship Award at University of Georgia

Articles – Peer-Reviewed Journals: 

  1. Byon, K. K., Zhang, J. C., & Jang, W. W. (under review). Examining the Value Co-Creation Model in Motor Racing Events: Moderating Effect of Residents and Tourists. International Journal of Environmental Research and Public Health. (SSCI)
  2. Zhang, J. C., Byon, K. K., Tsuji, Y, & Pedersen, P. M. (2021). Co-created value influences resident support through the mediating mechanism of gratitude. European Sport Management Quarterly. (SSCI)
  3. Zhang, J. C., Svetina D., & Byon, K. K. (2020). An item response theory analysis of residents’ perceived positive event impact. Journal of Global Sport Management, 1-29.
  4. Zhang, J. C., Byon, K. K., Huang, H., & Xu K. (2020). Changes in event impact associated with residents’ satisfaction and behavioral intentions: a pre-post study of the 2014 Nanjing Youth Olympic Games. International Journal of Sports Marketing and Sponsorship, 21, 487-511. (SSCI)
  5. Zhang, J. C., Byon, K. K., Williams, A. S., & Huang, H. (2019). Differential effects of event and destination image on sport tourists’ attachment and loyalty to destination. Asia Pacific Journal of Tourism Research, 24, 1169-1185. (SSCI)
  6. Zhang, J. C., & Huang, H. (2018). Changes of perception of stakeholders of mega sport event. Sports Adult Education Journal, 34, 7-13. 
  7. Zhang, J. C., Huang, H., & Lian, T. (2016). The impact of the 2014 Youth Olympic Games on Nanjing: comparisons of pre- and post-games. Journal of Nanjing Sport Institute, 30, 31-38. 
  8. Zhang, J. C., Wang, J., Min, S. D., Chen, K. K., & Huang, H. (2016). Influence of curriculum quality and educational service quality on student experiences: A case study in sport management programs. Journal of Hospitality, Leisure, Sport & Tourism Education, 18, 81-91. (SSCI)
  9. Zhang, J. C., & Huang, H. (2015). Development of Shanghai International Circuit theme tourism: based on the model of British Circuit. Journal of Shanghai University of Sport, 2, 24-29. 
  10. Zhang, J. C., & Huang, H. (2013). Model of state sponsored sport events in New Zealand and its revelation to Shanghai. Sport Science Research, 6, 87-93. 
  11. Huang, H., Ma, J., & Zhang, J. C. (2013). Influence of Formula One Chinese Grand Prix on the Tourism Space in Shanghai. Sport Science Research, 4, 1-7. 

Technical Skills

Advanced data analysis: confirmatory factor analysis (CFA), regression, structural equation modeling (SEM), multigroup analysis, longitudinal analysis, time series analysis, multilevel analysis, item response theory (IRT)
Software: Python, Java, Javascript, C++, SQL, AMOS, SPSS, PLS, R, IRT Pro, Microsoft Excel