Bachelor of Arts in Professional Communication

The communications landscape of the 21st century is constantly changing, and those who enter the field of communications must be able to work in diverse environments with an ever-expanding tool box of written, spoken, and visual skills. The B.A. in Professional Communication prepares students for this brave new world of communication through an interdisciplinary program that includes a strong liberal arts foundation and courses in Writing, Speaking, Graphic Design, Computer Science, Story-telling, Marketing, and Communication Studies across multiple media.

Choose either:
EN 231W Technical and Professional Writing  OR
BA 215W Business Communications

**After all General Education and Major course requirements have been met; students will need additional elective courses to meet the 123 hour minimum for graduation.

 

A typical four-year plan for students will look something like this:

Year 1
Fall Term Spring Term
CM/AR 103 - 2D Design & Color Theory (Fulfills Fine Arts Req.) CM 103 - Narratives Across Media (Fulfulls Fine Arts Req.)
CS 102 - Microcomputer Applications (Fulfills CST Req.) CS 103/103H - Basic Concepts of the Internet and the World Wide Web
ID100/110 - Academic Inquiry CM 105 - Public Speaking
EN 101 - Freshman Composition EN 102 - Expository Prose
MA 11x (Math Requirement) Elective

 

Year 2
Fall Term Spring Term
CM/AR 120 - Introduction to Graphic Design CM/AR 220 - Typography and Visual Communication
IS 250 - Cross Cultural Communications EITHER:
EN 231W Technical & Professional Writing
OR: BA 215W Business Communications
CS 105 - Introduction to Computer Science CS 234 - Web Page Development
EN 2xx - (Literature Requirement) HI 11x - (History Requirement)
Elective PE XXX (Health Requirement - 2 hours)
  Elective

 

Year 3
Fall Term Spring Term
CM/AR 320 - Graphic Design III EN 326W/326H - Advanced Composition, Creative Nonfiction
MK 300/MK 300H - Principles of Marketing MK 335/MK335H - Integrated Marketing Communications (IMC)
ID 305W - Academic Research ID 301 - Critical Thinking
Lab Science Requirement(4 hours) Ethics Requirement
Elective Elective

 

Year 4
Fall Term Spring Term
MK 342 - Internet Marketing CM 490 - Communication Internship
CM 410 - Introduction to Digital Literacies I CM 412 - Introduction to Digital Literacies 2
Social Science Requirement Elective
Elective Elective