Code & Name

SB620 - Sport Business Analytics

Course Description

This course is designed to introduce systematic analytics strategies that can result in a sustainable competitive advantage within the sport business industry.  This course provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights.  Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships.

SB580 MA550