Sport Business

The purpose of this course is to provide students with an in-depth introduction to the fundamentals of sport business and to explore the history, future trends, and career opportunities for sport business personnel within various segments of the sport industry.

To offer a basic understanding of the formalized working relationships between mass media and sport organizations, and to provide a framework for understanding the connection between the informational and commercial sides of sport information management. A secondary objective is to develop critical thinking skills about the role and significance of sport in society and culture.

This course provides students with the requisite knowledge of legal issues specific to the sport industry. The students will become familiar with the basics of tort, constitutional, and business law, including risk and disaster management - which covers terrorism, storms, and other unforeseen legal events. Additional areas of study include negligence, liability, contract law, labor law, anti-trust legislation, intellectual property, and agency.

This course provides the student with an examination of the functions of planning, management, evaluation, maintenance, operations, and situational analyses as they relate to facility management. The course will also provide a comprehensive knowledge of event planning and sports marketing for athletic contests, tournaments, and special events.

This course is designed to introduce the methods and materials available for the promotion of sport businesses, athletic and recreational organizations. Attention is focused on the importance of public attitudes, opinions, psychographics, and demographics. Special emphasis is placed on promotion, public relations, marketing, and fund-raising.

This course will provide students with knowledge of how to develop an organizational budget and strategies for generating income and allocating resources. Students will also understand how to use financial indicators in developing strategic plans for the advancement of sport businesses, recreation, and athletic programs, as well as the contribution of the sport industry to the US and the global economy.

Students gain an in-depth understanding of the structure and management of sport organizations. Establishing performance goals for employees and methods utilized to evaluate employee performance are a primary focus of the course. Another fundamental emphasis within the course is aimed toward measuring individual, unit & organizational effectiveness and efficiency.

This course provides students with a part-time, 200+ hour experiential opportunity with an approved local sport-related organization. Students show evidence of knowledge, skills, abilities, and competencies by working through a departmental advisor and an on-site agency mentor. The practicum is a field experience that allows a student to observe and document how working professionals perform their job responsibilities. The practicum can be taken for a maximum of 6 credits.

This course provides an opportunity for students to think critically and eclectically review, in seminar format, their experiences in Limestone’s Sport Management course work and contemporary relevant issues. Students will review and extensively discuss and criticize current issues from existing periodical and research literature.

This course provides students with a full-time, 400+ hour experiential opportunity with an approved sport-related organization. Students show evidence of knowledge, skills, abilities, and competencies by working through a departmental advisor and an on-site agency mentor. The internship is a field experience that allows the student to be a working full-time member of a sport organization by doing and performing any assigned duties of a typical employee at the organization.