Press Conference Held To Announce Limestone Athletics Extending Partnership With Adidas

Wednesday, June 13, 2018 - 4:00pm
Adidas Press Conference

The Limestone College Athletics Department and adidas have announced a five-year extension of their partnership agreement in which the Portland, Ore. based company will be the official footwear, apparel, and accessory brand of the Saints through the 2022-23 season.

The official announcement was made during a joint press conference at the adidas facility in Spartanburg on Wednesday, June 13.

“We are very excited about continuing our partnership with adidas,” said Limestone Vice President for Intercollegiate Athletics Mike Cerino. “This newest agreement will allow for our future growth as a department, and will provide an even greater benefit to our teams and student-athletes. adidas has a strong corporate presence in the Upstate and we look forward to our continued relationship.”

The renewed partnership will take effect immediately for the 2018-19 season as adidas will outfit all 25 Limestone athletic teams and competitive cheerleading and dance.

The adidas brand is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Georgia Tech, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, and Texas A&M. A number of NCAA Division II programs throughout the nation, including Grand Valley State, California Baptist, and Lander, also partner with adidas as their official apparel provider.

Limestone has emerged as one of the premier NCAA Division II athletic programs in the Southeast Region and in the nation. Over the past five years, the Saints have combined to win five national championships (team and individual), four consecutive Conference Carolinas Joby Hawn Cup Championships, and a top-25 ranking in the NACDA Learfield Cup standings.

“Limestone College has long enjoyed our partnership with adidas, and we are excited to extend that partnership,” Limestone College President Dr. Darrell Parker added. “We know adidas is the perfect partner to help grow the Limestone brand in South Carolina and throughout the Southeast region.”

“We believe that sports have the power to change lives and we look forward to this continued parternship with Limestone College,” said Jim Murphy, director of NCAA Sports Marketing at adidas North America. “Our mission is to help athletes perform better, and as the creator sports brand we’ll bring our newest and most innovative high-performance products to Limestone College along with our innovation, creativity and collaborative efforts in order to help empower these athletes.”  

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. In addition to its collegiate partners, adidas has marketing agreements with the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), National Hockey League (NHL), and Major League Soccer (MLS).

What They Are Saying …

Limestone head football coach Tony Ierulli

“For most of my 37-year collegiate coaching career, adidas has been the provider of our football apparel. adidas quality has always been outstanding, and our practice and game uniforms are second to none. I am very excited that adidas will remain the official apparel provider of Limestone College Athletics and Limestone Saints football.” 

Limestone head men’s lacrosse coach J.B. Clarke

“Our lacrosse program is delighted to continue working with adidas for our apparel and shoe needs. We have been afforded tremendous goods and service by the folks at adidas and we look forward to continuing our relationship moving forward.”

Limestone head women’s basketball coach Corey Fox

“This in an exciting time for Limestone Athletics, and the women’s basketball program is proud to continue our partnership with adidas. We are looking forward to a successful partnership for many more years to come.”

Limestone head men’s basketball coach Brandon Scott

“I’m so excited that Limestone Athletics will be re-signing with adidas as they continue to be a major player in men’s basketball. The gear is fantastic – everything from the uniforms to the travel gear to the signature Harden shoes is top-notch. I couldn’t imagine our program wearing any other brand than adidas.”