Limestone Captures 2 National Awards For Enrollment Marketing
The nationally recognized Collegiate Advertising Awards were announced recently for 2018 and Limestone College received two prestigious honors.
Limestone’s Recruitment Search Microsite won the Gold Award in the Faith-Based College/University Web Design category. The College’s entry captured the Bronze Award in the Printed Student Viewbook grouping.
Limestone’s Department of Communications & Marketing and Department of Enrollment Services worked with Clark Communications of Asheville, NC on both projects. Limestone partners with Clark Communications’ Higher Ed team to assist in creating, implementing, measuring, and optimizing plans to increase awareness for the College.
The Collegiate Advertising Awards each year honor excellence in marketing and advertising specific to the field of higher education.
“I want congratulate Limestone’s leadership and the College as a whole on these prestigious awards,” said Stuart Spires, the Senior Vice President of Client Relations for Clark. “Working with Limestone’s Marketing and Enrollment teams has been tremendous. It has been our pleasure to help the College elevate its institutional brand equity as a leader in higher education.”
To further enhance its strength as an institution offering a wide variety of learning options, Limestone last year unveiled its “One Limestone” campaign to attract prospective students seeking a degree through a traditional Day Campus, or through an Online or Evening Program. The College also offers a Master’s in Business Administration degree, and more graduate programs are on the horizon.
Limestone Communications & Marketing collaborates with Clark to enhance its digital presence, while Enrollment Services works with the agency to boost its student recruitment efforts.
Day, online, and evening learning options have long been mainstays at Limestone and following a recent all-inclusive strategic review of marketing and enrollment efforts, officials opted to highlight the fact that the College offers several routes to earn a degree, and that each path is a part of “One Limestone.”
“We have been persistently striving to bring Limestone’s story to life through unique marketing and storytelling,” said Charles Wyatt, Vice President for Communications & Marketing. “We appreciate these recent award recognitions and we’re committed to building on the momentum that our President, Dr. Darrell Parker, and Board of Trustees have set into motion. It’s extremely satisfying to promote an excellent product such as a Limestone College education.”
The recent advertising efforts have brought to the forefront that Limestone offers many paths to a degree.
“Our message is simple, but important,” said Chris Phenicie, Vice President for Enrollment Services. “We’re a place that provides conduits that will help guide our students and provide support programs that will help them succeed. Our marketing and enrollment strategies are aligned to spread the word about the exceptional opportunities that await students who choose Limestone to further their education and ultimately their careers.”
As his institution makes the transition from a college to a university by the fall of 2020, Parker noted that advertising, marketing, and enrollment efforts are essential tools to enhance Limestone’s reputation and to grow a well-rounded and diverse student body.
“In order for us to flourish and to better serve our students and our community, it is vital that we create and implement strategic, multi-faceted marketing and enrollment programs,” Parker explained. “These two recent awards tell us that we are certainly on the right path to building a robust brand with consistent messaging. In the coming months and years, we are going to have so many more exciting stories to tell.”