Brand Overview

Limestone College's faculty and staff, academic and co-curricular programs, financial resources, and support services are dedicated to an educational climate that upholds high academic standards and fosters respect for learning and beauty, creativity and hard work, tolerance and personal integrity, vigorous activity and spiritual reflection.


The mission of Limestone College is to educate students from diverse backgrounds in the liberal arts and selected professional disciplines. By providing degree programs throughout South Carolina and by way of the Internet, Limestone College offers opportunities for personal and professional growth to individuals who may find access to higher education difficult. In a nurturing, supportive environment based on Christian ideals and ethical principles, students are challenged to become critical thinkers and effective communicators who are prepared for responsible citizenship, successful careers, and graduate study.


Our brand voice defines our identity and tells our story. Visiting the Limestone College campus is like stepping into the past and future at the same time. Amidst the historic architecture and small town Southern charm is a flourishing campus. Our story is one of tradition and is grounded in our heritage of providing access to higher education for those who otherwise would not have enjoyed that access.

Our voice reflects our values. We are down-to-earth. We speak from the heart, using straightforward language to communicate complex ideas. We are sociable and engaging. We don’t just offer degree programs; we offer opportunities for students to grow and be prepared for responsible citizenship, successful careers, and graduate study.

When communicating our brand, finding the right balance between past and future can be a challenge. This tone should remain consistent throughout all brand communications across all media.

  • Accessible
  • Authentic
  • Aspirational
  • Conversational
  • Student-centered
  • Historic